Property investment
Enquiries arriving where nobody was looking
Interest was coming in through social comments and direct messages, at all hours, into an inbox nobody could watch.
Seven day trial build.
What happened
Before, and after
Before
Content was working. The enquiries it produced arrived as comments and messages, were answered when somebody got to them, and were never recorded anywhere.
Where it leaked
Between the post and the conversation. Interested people waited hours for a reply, and nobody could say afterwards how many there had been or what happened to them.
Diagnosis
Half the machine was never built. There was a front end producing demand and a person at the other end, and nothing joining them.
The system
Keywords in a comment or a message open a conversation automatically, the conversation qualifies the person, and the qualified ones land in a CRM with everything already known about them.
Implementation
Built and running inside seven days, as a trial, so the model could be judged on what it produced rather than on a proposal.
Result
21 qualified enquiries in the first seven days, each one captured, answered immediately and recorded.
The evidence
This is the system running
Not a mockup. Every real name was destroyed before this image was made, and it cannot be read back.
Underneath
The flows behind it
These are the real builds, straight off the canvas. Each flow does a single job, so a failure in one does not take the rest down with it.
A keyword opens the conversation
An agreed word in a comment or a message starts a conversation on its own, at two in the morning as readily as at two in the afternoon.
The conversation does the qualifying
Budget, preferred location, property type and timeline, asked the way a person would ask them rather than as a form to fill in.
Recorded as it happens, not at the end
Each answer writes to the record live, so even a conversation somebody abandons still leaves behind what was learned.
Only the ready ones reach a human
Qualified enquiries land in the CRM with everything already known about them. Nothing sits in an inbox waiting to be noticed.
Built and running inside seven days so the model could be judged on what it produced, not on a document describing it.
Commercial value
Three qualified conversations a day, from content that was already being published, with nobody watching an inbox to get them.