The product
Nobody wrote down how your business actually runs.
Not the version on the org chart. The real one, with the spreadsheet somebody maintains by hand and the handover that only works because one person remembers it. The Runbook is that document, written from evidence.
What is in it
Five parts, in this order
How the business runs today
Every unit mapped as it actually works. Who touches what, where a thing waits, which step only one person can do. Written so a new starter could follow it.
Where it leaks, with evidence
Each leak named, shown in your own data and given a cost in hours or revenue. Specific enough that you can disagree with it, which is the point.
What to build, and in what order
One unit first, chosen because it pays back soonest and proves the model. Not a transformation programme, a sequence.
What it should cost and return
Per system, so you can stop after one if you want to. No bundled number you cannot interrogate.
How you would know it worked
The baseline today and the number to watch after. Agreed before anything gets built, so nobody argues about it afterwards.
You keep it
Yours whether we build or not
The Runbook is a product, not a sales document. Take it to your own team, take it to another agency, or put it in a drawer. It is written to be useful without us.
What it costs
From £6,500
The audit and the Runbook together, usually across two weeks. Credited in full against the build if you go ahead, so if you do use us, the diagnosis costs you nothing in the end.
Implementation is quoted per system once the Runbook exists, never before, and never by the hour.
The honest bit
Why we will not quote you first
Most agencies will send you a proposal after one call. They have to, because the proposal is how they get paid. The problem is that a proposal written after one call is a guess dressed as a plan, and you are the one who finds out which parts were wrong.
We audit first because adding more enquiries to a broken operation makes the business worse. If the audit says the honest answer is to fix a process rather than buy anything, that is what the Runbook will say.
Start with the free one
Before anyone pays for anything, we read what is public about your business and send back one page on what looks broken from the outside, then go through it with you on a short first call. If it lands, we carry on.