Sanyan
sanyan.co.uk
A Leeds clothing brand making infinity dresses, wrap tops, headwraps and corset belts in West African cotton print, handmade in the shop. The whole store was rebuilt, homepage through product pages, with the Etsy catalogue brought across one listing at a time rather than collapsed into colourways, reviews switched on properly, and the product feed set up so the catalogue reaches Google Shopping.
Shopify store · homepage and product pages · Etsy catalogue migration · reviews · Google Shopping feed
What changedFour orders in the twelve months before. Three in the first three weeks after it went live. Two of those were the Etsy products newly listed on Shopify, bought by people in different parts of the country who had not arrived from any link of hers, which points straight at the Shopping feed. Visits from search roughly doubled a day against the previous quarter.